Car Guys vs Bean Counters The Battle for the Soul of American Business Bob Lutz 9781591846222 Books read VPI

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Read online Car Guys vs Bean Counters The Battle for the Soul of American Business Bob Lutz 9781591846222 Books CIY

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“One of the most acute books about management and how com­panies work in practice that I have read in a long time. If anyone wants to know exactly how the U.S. auto industry got into trou­ble, here is your guide.”
—John Gapper, FINANCIAL TIMES
 
When Bob Lutz got into the auto business in the early 1960s, CEOs knew that if you captured the public’s imagination with innovative car design and top-quality crafts­manship, the money would follow. The “car guys” held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet.
 
But then GM’s leadership began to put its faith in numbers and spreadsheets. Determined to eliminate the “waste” and “personality worship” of the bygone creative leaders, management got too smart for its own good. With the bean counters firmly in charge, carmakers, and much of American industry, lost their single-minded focus on product excellence and their competitive advantage. Decline soon followed.
 
In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number crunchers who ran the company by the bottom line and reinstated a focus on creativity, design, and cars and trucks that would satisfy GM’s customers.
 
Lutz’s commonsense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry.
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Car Guys vs Bean Counters The Battle for the Soul of American Business Bob Lutz 9781591846222 Books Reviews :

“One of the most acute books about management and how com­panies work in practice that I have read in a long time. If anyone wants to know exactly how the U.S. auto industry got into trou­ble, here is your guide.”
—John Gapper, FINANCIAL TIMES
 
When Bob Lutz got into the auto business in the early 1960s, CEOs knew that if you captured the public’s imagination with innovative car design and top-quality crafts­manship, the money would follow. The “car guys” held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet.
 
But then GM’s leadership began to put its faith in numbers and spreadsheets. Determined to eliminate the “waste” and “personality worship” of the bygone creative leaders, management got too smart for its own good. With the bean counters firmly in charge, carmakers, and much of American industry, lost their single-minded focus on product excellence and their competitive advantage. Decline soon followed.
 
In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number crunchers who ran the company by the bottom line and reinstated a focus on creativity, design, and cars and trucks that would satisfy GM’s customers.
 
Lutz’s commonsense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry.

Bob Lutz,Car Guys vs. Bean Counters The Battle for the Soul of American Business,Portfolio,1591846226,Industries - Automobile Industry,Management,Automobile industry and trade - United States,Automobile industry and trade;United States.,Automobile industry;United States.,General Motors Corporation,New products - United States,New products;United States.,AUTOMOBILE INDUSTRIES (ECONOMIC ASPECTS),Automobile industry and trade,BIOGRAPHY AUTOBIOGRAPHY / Business,BUSINESS ECONOMICS / Corporate Business History,BUSINESS ECONOMICS / Economics / Macroeconomics,BUSINESS ECONOMICS / Industries / Automobile Industry,BUSINESS ECONOMICS / Management,Business Economics,Business Economics/Industries - Automobile Industry,Business / Economics / Finance,Business/Economics,Corporate Business History - General,EXECUTIVE MANAGEMENT,GENERAL,General Adult,General Motors Corporation,Industries - Automobile Industry,Management,New products,New products - United States,New products;United States.,Non-Fiction,Road vehicle manufacturing industry,United States,car business; car guys; general motors; GM; Cadillac; leadership; business books; management; management books; business; biography; autobiography; motivational books; self help books; biographies of famous people; motivation; entrepreneurship; biographies; economics; money; self help; memoirs; macroeconomics; memoir; business plan; autobiographies; self improvement books; biographies and memoirs; autobiography books; biography books; self development books; historical biographies; motivational books for women,car business;car guys;general motors;GM;Cadillac;leadership;business books;management;management books;business;strategy;biography;entrepreneurship;economics;biographies;money;motivational books;economy;mba;motivation;capitalism;negotiation;self help books;mindset;autobiographies;confidence;business plan;macroeconomics;autobiography;biographies of famous people;agile;finance books;high output management;self improvement books;economics books;competitive strategy;motivational books for women,BIOGRAPHY AUTOBIOGRAPHY / Business,BUSINESS ECONOMICS / Corporate Business History,BUSINESS ECONOMICS / Economics / Macroeconomics,BUSINESS ECONOMICS / Industries / Automobile Industry,BUSINESS ECONOMICS / Management,Business Economics/Industries - Automobile Industry,Corporate Business History - General,Business / Economics / Finance,Automobile Industries (Economic Aspects),Executive Management,Automobile industry and trade,New products,United States,Business Economics,Business/Economics,Road vehicle manufacturing industry

Car Guys vs. Bean Counters The Battle for the Soul of American Business [Bob Lutz] on . b“One of the most acute books about management and how com­panies work in practice that I have read in a long time. If anyone wants to know exactly how the U.S. auto industry got into trou­ble

 

Product details Paperback 272 pages Publisher Portfolio; Reprint edition (May 28, 2013) Language English ISBN-10 1591846226

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